Joico

As pioneers of many firsts in the hair care industry, Joico were the first brand to use Keratin Protein to repair hair. Post that, Joico’s salon innovations have continued to push hair boundaries giving customers the strongest, shiniest and healthiest of tresses. Today, you can buy a host of technologically-targeted home care products that will give you sophisticated salon-like results in your bathroom.

As an example, customers with coloured hair love Joico’s Color Endure Sulfate-Free Conditioner. A color-maintenance conditioner for color treated and dry hair it helps prevent dehydration and detangle appropriately. It also helps to extend colour longevity and tonal integrity while moisturising hair and keeping its vibrance safe. It also smells divine with a raspberry strawberry and blackberry scent!

Another best-seller by the brand, Joico K-Pak H.K.P Liquid Protein Chemical Perfector, a pure liquid form of human hair keratin protein. Perfect to use prior to any chemical services, the product boosts the hair’s strength and integrity when perming or straightening. It also works as a porous equaliser when used with hair colour. Results show that your hair will appear sleeker, stronger and brilliant with colour.

Joico reviews from our happy customers:

Joico K-Pak H.K.P Liquid Protein Chemical Perfector: This product is really handy if you want to protect your hair from a negative influence of coloring(bleaching) ! I use it before color, just spraying on ends and front hair, especially will be good for blonds because the hair gets damaged more with every coloring session. This product prevents the damage, it is also very economy pack.

Joico’s Color Endure Sulfate-Free Conditioner - Cypress Tree: Love this product especially given I have my hair coloured all the time it keeps my hair healthy and easy to manage. Love using Joico products as I have never been disappointed.